Smithwick’s Experience Kilkenny unveiled
- €3.5m multi-sensory visitor experience celebrates Kilkenny’s brewing history
The much-anticipated Smithwick’s Experience Kilkenny has been unveiled, just in time for the August bank holiday weekend. Located in the old Victorian brewing building on Parliament Street in Kilkenny City, this multi-sensory and interactive experience will take visitors on a journey through the medieval origins of brewing on the site of the St. Francis Abbey Brewery to the arrival of John Smithwick in the 1700’s, and right up to the present day. Visitors will be fully immersed in the history of Smithwick’s, Ireland’s oldest beer brand, the amazing heritage of the Smithwick’s family and its place in Kilkenny, a city steeped in history and brewing tradition.
“Smithwick’s Experience Kilkenny has been modeled on the Guinness Storehouse, Ireland’s number one international visitor attraction. It is an engaging experience that will provide an interactive way of understanding the amazing history of an iconic brand and its brewing credentials. Kilkenny and the surrounding area is already a wonderful, culturally rich tourist destination and we believe that the Smithwick’s Experience Kilkenny will further add to this,” commented Mark McGovern, Manager, Smithwick’s Experience Kilkenny.
Paul Carty, Managing Director at Guinness Storehouse also stated, “Smithwick’s Experience Kilkenny is a major investment by Diageo Ireland and we believe that we have created an experience that will mirror the successes of the Guinness Storehouse. We believe that Smithwick’s Experience Kilkenny will be a major boost for the tourism potential of Kilkenny and the surrounding region and anticipate that we will be welcoming tens of thousands of visitors through our doors each year.”
“We are delighted to welcome this fantastic new addition to the cultural city of Kilkenny. Smithwick’s Experience Kilkenny will be a key component in the ongoing plans for the development of the ‘Medieval Mile’ which will run from Kilkenny Castle to St. Canice’s Cathedral” said Gary Breen, Fáilte Ireland.
We believe that it will become one of Ireland’s leading attractions and further cement the South East on the Irish tourist trail”, he continued.
Visitors will enjoy a tour that includes a life-size holographic monk which showcases the origins of brewing on the site together with living portraits of the key Smithwick’s family members. During the tour, the Smithwick’s brewing process will be brought to life, with visitors having the opportunity to experience the smells, tastes and textures of the raw materials involved in creating the perfect pint of ale.
French, German, Spanish and Italian speaking visitors will be offered an audio guide to take them through the tour, which lasts approximately 70 minutes. A wide range of unique Smithwick’s merchandise will be available for purchase in the retail store located on the ground floor.
Tickets & Pricing:
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